John Marshall is the founder and CEO of Potential Energy Coalition, a nonpartisan, nonprofit coalition that brings together America’s leading creative, analytic and media agencies to shift the conversation on climate change. Potential Energy aims to develop new narratives that help people understand the issue, engage audiences on a personal level, and build demand for a better, cleaner, more prosperous world. John is also a professor of marketing at DartmouthCollege and Senior Advisor to Lippincott. Prior to founding Potential Energy, John had a long career as a senior marketing executive – as the Chief Strategy and Innovation Officer at Lippincott, Global Head of Strategy and Analytics at the digital agency Digitas, President of the public education company The Princeton Review, and partner with
consulting firm Oliver Wyman. John has worked with the senior leadership teams of
clients such as 3M, Samsung, eBay, Bank of America, Bain Capital, and Caterpillar in
developing strategy and driving growth. He now dedicates his time to using these
marketing skills to address the climate crisis.
John graduated with an A.B. in Chemistry from Princeton University and an M.B.A. with
Distinction from the Amos Tuck School at Dartmouth College, where he was a Tuck
Scholar. He is also a Chartered Financial Analyst. He is a frequent industry
commentator and speaker, whose writing on marketing, growth and innovation have
appeared in the Harvard Business Review, Forbes, The New York Times, Wired, Fast
Company. John’s Ted Talk on how to effectively communicate climate change was
released on Earth Day 2021.
Steve is Co-Founder of the New Conversations Initiative. He organizing work as a gay volunteer terrified to talk to anti-gay voters. But after his first few knocks and the experience of coming to understand someone on the other side and be understood himself, he was hooked. Over the next 8 years on the groundbreaking Leadership LAB team Steve helped develop the original deep canvass conversation model.
He helped the LAB team partner with numerous other organizations to apply deep canvassing on the ground. In 2012 he embedded with the Minnesotans United marriage equality campaign as a Regional Field Director, mobilizing LGBTQ volunteers and allies in deep red Central Minnesota. That campaign ultimately organized over 14,000 volunteers to have more than 220,000 deep canvass conversations on the phones and ended in a victory that many thought impossible.
He is deeply passionate about the superpowers of vulnerability and non-judgmental curiosity that we all carry within us, and the political and personal transformations that occur when we use those powers to bridge fear and difference.
Vanessa Bohns is a social psychologist and associate professor of organizational behavior at Cornell. She holds a PhD in Psychology from Columbia and an AB from Brown. Her research has been published in top academic journals in psychology, management, and law, and has been featured in The New York Times, The Wall Street Journal, The Atlantic, The Economist, and on NPR’s Hidden Brain. Her popular and business writing has appeared in The New York Times, The Wall Street Journal, and Harvard Business Review, and her first book You Have More Influence Than You Think (2021, Norton) was published last September.
Inimai Chettiar is the Federal Director for the Justice Action Network. She spearheads federal legislative priorities and policy in Washington, a key focus as the bipartisan organization gears up for a major push to build on the progress of recent successes.
Priority to joining the Coalition, Inimai directed the Justice Program at the Brennan Center for Justice at NYU School of Law, where she established the Center as a national force to end mass incarceration. As one of the leading progressive voices in the field, Inimai brings sixteen years of legal, policy, and empirical expertise in criminal law and implementing transformative reform agendas at the federal and state level. She is the editor of two books of essays by presidential candidates, and has authored and overseen over a dozen studies on crime, incarceration, sentencing reform, and policy innovations and legislation. Her advocacy was critical to the passage of federal sentencing reform. Her work has been featured in The New York Times, USA Today, Washington Post, Wall Street Journal, The Economist, MSNBC, CNN, and NPR, among other outlets.
She launched Law Enforcement Leaders to Reduce Crime and Incarceration, the first effort to organize police and prosecutors to join the justice reform movement. Prior to the Brennan Center, Chettiar worked at the American Civil Liberties Union, where she helped launch their nationwide state legislative program to end mass incarceration.
Chettiar also served as a fellow at the Center for American Progress, a legal fellow at the Institute for Policy Integrity at NYU School of Law, and a litigation associate at Debevoise & Plimpton LLP. She holds a B.A. cum laude from Georgetown University and a J.D. cum laude from the University of Chicago School of Law, where she was Comment Editor of The Law Review.
Maurice A. Jones is CEO of OneTen, a coalition of leading chief executives and their companies who are coming together to upskill, hire and promote one million Black Americans over the next 10 years who do not yet have a four-year degree into family-sustaining jobs with opportunities for advancement. Prior to joining OneTen, Maurice was the President of the Local Initiatives Support Corporation (LISC), one of the country’s largest organizations supporting projects to revitalize communities and catalyze economic opportunity for residents. He previously served as Secretary of Commerce and Trade for the Commonwealth of Virginia. Maurice received a Bachelor of Arts in Political Science from Hampden-Sydney College and attended Oxford University in England on a Rhodes Scholarship, where he received a Master of Philosophy in International Relations. He later received a Juris Doctor from the University of Virginia.