Social Enterprise is Alive and Well in the Performing Arts
By Anthony Muljadi, HBS MBA Class of 2012
Prior to business school, I had always thought of performing arts organizations as slow-moving, traditional, and reliant on fundraising. However, after spending a summer at Lincoln Center for the Performing Arts in New York, I saw first-hand how many performing arts organizations are rapidly adopting digital technology and innovating their business models to not only survive financially, but also better fulfill their missions.