Social Enterprise Annual Conference

McDonalds has shown that franchising can be a fast and profitable way to scale-up the delivery of products and services to its customers. The consolidated marketing, extensive training, and purchasing power scale of the franchise increase the chances of franchisee’s success. This panel will explore how the franchising model can be used to deliver products to low-income households in developing countries by learning from two successful franchises; one sells eyeglasses in Latin America, the other mobile phone minutes in Indonesia.