Corporate Changemakers: Unleashing the Power of Multinationals at the Base of the Pyramid
Social entrepreneurs prove everyday that no problem is too big to be tackled through innovation and business acumen. But social entrepreneurship is not only the terrain of inspired individuals outside the corporate mainstream. Inside large multinational corporations (MNCs) around the world, “social intrapreneurs” are highlighting the incredible potential for the alignment of societal need and business value. In this session, experienced “social intrapreneurs” will discuss whether or not they feel that they can champion a vision of change within an MNC or whether the challenges of frequent cynicism and resistance are just too great. Specifically, the panel will address MNC involvement in the issue of Poverty Alleviation and inclusion of the population at the economic Base of the Pyramid (BoP).


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